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Best online course small business owners and start up Canada USA Hamilton Ancaster

An Introduction to Marketing and Marketing Management

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Marketing Management is a field of Management, and this is the study related to the management of the business process of identifying, anticipating, and satisfying customers' needs and wants, as well as building and maintaining business relationships with them. So that, as marketing is the study of attracting customers and branding, it is one of the primary components of business management and commerce.

In this short course the basic concepts of marketing and marketing management will be briefly reviewed.

Syllabus :

What is marketing?
What is marketing management?
The skills of a marketing manager
Marketing Benefits
What is Marketing Strategy?
What is a Marketing Plan?
What are the four fundamentals of marketing strategy?
Difference Between Strategic Marketing & Marketing Plan
Difference Between Strategic Marketing & Marketing Management